Self-Help, Inc.

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By:Micki McGee
Published on 2005-09-08 by Oxford University Press on Demand

Why doesn't self-help help? Millions of people turn to self-improvement when they find that their lives aren't working out quite as they had imagined. The market for self-improvement products - books, audiotapes, life-makeover seminars and regimens of all kinds - is exploding, and there seems to be no end in sight for this trend. In |Self-Help, Inc.: Makeover Culture in American Life|, cultural critic Micki McGee asks what our seemingly insatiable demand for self-help can tell us about ourselves at the outset of this new century. The answers are surprising. Rather than finding an America that is narcissistic or self-involved, as others have contended, McGee sees a nation relying on self-help culture for advice on how to cope in an increasingly volatile and competitive work world. For Americans today, a central component of working has become working on themselves. |Be all one can be,| they are told. Build your own personal brand. As women have entered the paid labor force in growing numbers, the Protestant work ethic has been augmented by a Romantic imperative that one create a vision - a script - for one's life.; More and more, Americans are compelled to regard themselves in effect as |human capital.| No longer simply an enterprising or entrepreneurial individual, the new worker is the artist and the artwork, the |CEO of Me, Inc.,| in Tom Peters' memorable phrase, and the central product line. |Self-Help, Inc.| reveals how makeover culture traps Americans in endless cycles of self-invention and overwork as they struggle to stay ahead of a rapidly restructuring economic order. A lucid and fascinating treatment of the modern obsession with work and self-improvement, this book will strike a chord with its diagnosis of the self-help trap and with its suggestions for how we can address the alienating conditions of modern work and family life.

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Book ID of Self-Help, Inc.'s Books is VWySQi_gA8oC, Book which was written byMicki McGeehave ETAG "dzBgupdn+TE"

Book which was published by Oxford University Press on Demand since 2005-09-08 have ISBNs, ISBN 13 Code is 9780195171242 and ISBN 10 Code is 0195171241

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Book which have "288 Pages" is Printed at BOOK under CategorySelf-Help

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Self-Help, Inc.

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