Rebranding Islam

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By:James Bourk Hoesterey
Published on 2015-11-11 by Stanford University Press


Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as |Aa Gym| (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new trends in the religious and economic desires of an aspiring middle class, the political predicaments bridging self and state, and the broader themes of religious authority, economic globalization, and the end(s) of political Islam. At Gymnastiar's Islamic school, television studios, and MQ Training complex, Hoesterey observed this charismatic preacher developing a training regimen called Manajemen Qolbu into Indonesia's leading self-help program via nationally televised sermons, best-selling books, and corporate training seminars. Hoesterey's analysis explains how Gymnastiar articulated and mobilized Islamic idioms of ethics and affect as a way to offer self-help solutions for Indonesia's moral, economic, and political problems. Hoesterey then shows how, after Aa Gym's fall, the former celebrity guru was eclipsed by other television preachers in what is the ever-changing mosaic of Islam in Indonesia. Although Rebranding Islam tells the story of one man, it is also an anthropology of Islamic psychology.

This Book was ranked at 31 by Google Books for keyword Self-Help.

Book ID of Rebranding Islam's Books is rtSLCgAAQBAJ, Book which was written byJames Bourk Hoestereyhave ETAG "8am2260Pmzk"

Book which was published by Stanford University Press since 2015-11-11 have ISBNs, ISBN 13 Code is 9780804796385 and ISBN 10 Code is 0804796386

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Book which have "296 Pages" is Printed at BOOK under CategorySocial Science

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